The words "Nalgene Brodeck" written in black cursive script on a transparent background.
Text on a black background that reads: 'Creative leader, marketing mind, connector of ideas, visual storyteller, trend enthusiast, human empath.'

I have over a decade of experience working in-house for a portfolio of brands in the CPG space, starting in marketing & communications where I found my passion in creative + design work that build covet-worthy brands.

I’ve excelled in understanding the creative needs for evolving brands and driving great creative work rooted in a marketing mindset. With experience in design systems, process building, talent mentorship, I excel not only in producing impactful creative, but also building and leading.

When I’m not working on my next big idea, you can find me taking long walks with my dog, Woof, thrifting at my carefully curated favorite spots in the Twin Cities, gawking or staring at flowers, or probably trying to find my next activity or hobby (which the past year or so has been getting back into tennis and golf).

CLIENTS I’VE WORKED WITH:

Recommendations

  • "I can say with complete confidence that she is one of the most visionary and dedicated brand creatives I've worked with. Her ability to translate brand strategy into compelling visual storytelling is unmatched - and she does it with a deep understanding of the customer and the end goal: driving sales"

    Deanna Webb, VP of Sales

  • "Natalie led the evolution of Curio's internal creative scope to include digital creative strategy and design, copywriting and social media content strategy and creation, and campaign planning and execution. Something notable about Natalie was her passion for self-development. She was always seeking opportunities to grow. She also was known for nurturing young creative talent as the leader of Curio's first Internship Program."

    Meredith Boone Tutterow, Board Director + CMO

  • "Most of all, Natalie was an incredible manager. She advocated fiercely for our team, created space for us to grow, and always led with compassion and confidence, even when things were chaotic. She had a huge impact on my career and helped shape the creative professional I am today."

    Isabelle LeFebvre, Copy Writer

  • "She approaches every project with passion, creativity, and distinct story-telling making her an expert art director. Natalie has a strong sense of leadership and organization, seamlessly planning multi-day/multi-brand shoots and managing large teams on set."

    Bethany Patterson, Sr. Graphic Designer

  • "It has been an honor to work with someone with so much creative talent. She committed so much time and effort to make our brands beautiful in the marketplace. Her concepting and vision has pushed our brands visually into a new marketing era during times of great growth."

    Brittany Reuvers, Sr. Digital Production Designer

  • "Natalie brings a rare combination of strategic thinking, creativity, and flawless execution. Whether we were planning high-level event strategy or navigating the many moving parts of a show floor build, she consistently led with clarity, professionalism, and a strong sense of purpose. Her attention to detail and ability to keep both teams and timelines on track made every project smoother, more successful and most importantly, visually appealing."

    Ben Smereczniak, Senior Account Executive

  • "She is one of the most creative, talented, and dependable colleagues I've ever worked with. She brings great energy and fresh ideas to every project she is a part of. No matter the challenge, she is always up for it with enthusiasm...She is someone who makes work more enjoyable and inspiring."

    Keri Lipscomb, Sr. Brand Manager Capri Blue

  • "She not only brought an immense creativity but also a wonderful confidence that would shine through on every project...I also had the privilege of watching Natalie manage several photoshoots throughout the year, and I couldn't help but be in awe of how effortlessly she handled the entire process. Natalie has this remarkable ability to keep everyone energized and focused with such grace while creating a collaborative, positive atmosphere."

    Anna Alberts, Sr. Brand Manager Thymes

  • "She's not just talented - she's a true team player. Natalie is great at communicating ideas, working across departments, and jumping in to solve problems when things don't go as planned."

    Amelia Niu, Graphic Designer

  • "Natalie has an incredible eye for detail. Her creative direction has consistently elevated the brand's pressence and leaves a lasting impression on everyone who experiences her work. She goes above and beyond and truly inspires me with her work ethic. Beyond her creative talents, Natalie has been an incredible coworker and friend, she's someone who gets along with anyone and is such a natural leader."

    Morgan Shepherd, Assistant Brand Manager Capri Blue

  • "Natalie is a talented creative professional with an impeccable eye for design. She is skilled in visual mechandising and styling, storytelling, and creative concepting. She is a trend enthusiast with a strong pulse on beauty, fashion, social media and pop culture trends, consistently helping brands stay current and resonate with customers."

    Jessica Ihringer, Sr. Brand Marketing Director

  • "Natalie demonstrated an exceptional understanding and aptitude for navigating the complexities of modern creative direction....Natalie’s commitment, creativity, and analytical acumen have made a significant impression on me. Not to mention her active participation in discussions, feedback sessions, and her meticulous approach to the final course project - all have underscored a strong potential for leadership and innovation in the field."

    Randy Stein, Group Creative Director

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