Deck the Penthouse Campaign

CAPRI BLUE

Role: Creative Concepts, Creative Direction, On-Set Photo & Video Art Direction, Stylist, Producer, Talent Coordination

Capri Blue, a fragrance brand renowned for their intersection of where fashion meets fragrance and infamous for their signature blue jar candles and vibrant scents, had been working on building their holiday seasonal product assortment to capitalize on peak candle season and give the Capri Blue girl many ways to enjoy the holidays in a glamorous way.

 

Tasked with creating all assets to launch the holiday assortment products in an omni-channel campaign launch.

A decorated silver Christmas tree with various ornaments, including a yellow star, pink baubles, and red decorations, is being decorated by multiple hands holding ornaments and a candle.
A hand in a red sleeve and white glove is holding a gold tray with a glittery pink jar and a gold lid against a pink curtain background.
A woman dressed in pink standing on one leg at a decorated table with pink and gold sweets, a three-tier pink cake, and a gold wreath hanging on a white wall.
Christmas-themed table with a white candle in a gold holder, several Christmas and holiday photographs, red ornaments, and silver decorative thread on a red tablecloth.

Results

Worked with Brand Marketing Team to:

  • Concept a much broader holiday campaign story

  • Build a world around the glamour of the holiday season

  • Deep dive on how the Capri Blue girl likes to elevate the season through fragrance and experiences

As a team, we created a robust campaign story and world where Capri Blue owned glamorous, holiday fragrances and immersed the consumer in each holiday fragrance, making it possible to smell each through their screens.

Delivered photography + video asset suite, social media content, Amazon PDP page design, integrated marketing content, email marketing and website content, and a seasonal campaign identity system through art direction, color palettes, typography and patterns.

A man dressed in a red velvet tuxedo with a pink bow tie and white gloves holding a round gold tray with skincare products, standing next to a decorated silver Christmas tree, with pink curtains in the background.
Party scene with blue candles, pink ribbon, confetti, a silver tray with a lot of melted pink wax, a pink rotary phone, a black notebook, and a beige pillow on a red carpet, with a green couch in the background.
Decorative holiday scene with red background, Christmas ornaments, a lit candle in a blue holder, perfume bottles, a gold beaded clutch, string of pearls, photographs, and scattered silver tinsel.
A gold-colored luggage cart with large pink wall in the background, decorated with a stack of Christmas presents wrapped in blue paper with colorful ornaments, and a decorated Christmas tree with lights and red ornaments on the right side.
Person dressed in a red velvet suit with black trim and a pink bow tie holding a gold tray with skincare products, next to a white-gloved hand reaching for them, in front of a silver Christmas tree and pink curtains.