CAPRI BLUE

Capri Blue, a fragrance brand renowned for their intersection of where fashion meets fragrance and infamous for their signature blue jar candles and vibrant scents, was launching a limited-edition fragranced beauty care collection inspired by the artful nature of botanicals and bold fragrances.

Tasked with creating all assets to launch this limited-edition collection in an omni-channel campaign launch as well as introducing visuals that elevated the brand and appealed to a more sophisticated audience than they had previously.

Role: Creative Concepts, Creative Direction, On-Set Photo Art Direction, Stylist, Producer, Creative Brief Management, Copy Oversight

Worked with Brand Marketing + Product Development Teams to develop campaign messaging and visuals that maintained the vibrant nature of the brand but also felt modern, on-trend, and covet-worthy to drive urgency in sales for this limited-edition product launch. Using color, but in a more muted palette, a strong mixture of textures, and unique, sculptural florals and botanicals to bring to life art for the senses.

Delivered a visual asset suite, social media content, integrated marketing content, email marketing and website content, and a collection identity system through art direction, color palettes, typography and layout.

Photographer: Kelsey Lee

Art Director: Natalie Broderick

Stylist: Natalie Broderick

Graphic Designer: Amelia Niu

Photo Edits: Imani Smith