Flora Edit Collection

CAPRI BLUE

Three bottles of Capri Blue hand wash with different scents, one labeled Coconut Santal, another Volcano, and Havana Vanilla, arranged on a terrazzo surface with a yellow hibiscus flower in a small clay pot and tropical leaves in the background.

Role: Creative Concepts, Creative Direction, On-Set Photo Art Direction, Stylist, Producer, Creative Brief Management, Copy Oversight

Capri Blue, a fragrance brand renowned for their intersection of where fashion meets fragrance and infamous for their signature blue jar candles and vibrant scents, was launching a limited-edition fragranced beauty care collection inspired by the artful nature of botanicals and bold fragrances.

Tasked with creating all assets to launch this limited-edition collection in an omni-channel campaign launch as well as introducing visuals that elevated the brand and appealed to a more sophisticated audience than they had previously.

A still life arrangement with a pink fabric backdrop, a coconut shell with pink orchids and green leaves, and a small blue box, placed on a pink surface.

Results

Worked with Brand Marketing + Product Development Teams to develop campaign messaging and visuals that maintained the vibrant nature of the brand but also felt modern, on-trend, and covet-worthy to drive urgency in sales for this limited-edition product launch. Using color, but in a more muted palette, a strong mixture of textures, and unique, sculptural florals and botanicals to bring to life art for the senses.

Delivered a visual asset suite, social media content, integrated marketing content, email marketing and website content, and a collection identity system through art direction, color palettes, typography and layout.

Assorted tropical fruits and skincare products arranged on a light-colored surface, with a pink fabric backdrop.
Arrangement of tropical fruits and flowers on a green surface with a soft beige background, including a halved coconut, a yellow flower, a slice of lime, and a succulent plant with a tall flowering stem.
Display of skincare products with tropical-themed packaging, set on pink fabric with leaves and a pink circular backdrop.
A decorative arrangement of a bottle of hand wash, a small orange fruit, a halved orange, a green leaf, and small white flowers on a yellow surface with a beige background and white draped fabric.
Arrangement of tropical plants and flowers on a white cloth, including white calla lilies, green moss, a dark brown dried leaf, a textured stone, a small copper cube, and magenta and purple flowers, against a beige and burgundy background.
Display of skincare products, flowers, and decorative objects on a draped fabric with a dark red background.
A perfume bottle with a floral design, a pink and purple orchid flower in front of a mirror, and a purple box labeled "capri BLUE Havana Vanilla Eau de Parfum" on a wooden surface.