CAPRI BLUE

Capri Blue, a fragrance brand renowned for their intersection of where fashion meets fragrance and infamous for their signature blue jar candles and vibrant scents, had developed a new candle collection comprised of their best-selling signature fragrances in new packaging that was an elevated version of one of their most popular collections that they needed to bring to market.

Role: Creative Concepts, Creative Direction, On-Set Photo Art Direction, Stylist, Producer, Creative Asset Oversight + Management, Copy and Brief Management

As a team, we created a visual direction and campaign that achieved a modern, trend-forward vision for this fresh take on an best-seller using strategic pops of color and unexpected moments of joy.

Make way for the new it girl, Mercury Iridescent. This candle has a timeless finish and features a fun pop of color.

Delivered a visual asset suite, social media content, integrated marketing content, email marketing + website content, and a collection identity system through art direction, color palettes, typography and layout.

Photographer: Kelsey Lee

Art Director: Natalie Broderick

Stylist: Natalie Broderick

Graphic Designer: Amelia Niu

Photo Edits: Imani Smith