Pink wall with vertical stripes and a metallic door handle on the right side.

Mercury Iridescent Collection

CAPRI BLUE

Role: Creative Concepts, Creative Direction, On-Set Photo Art Direction, Stylist, Producer, Creative Asset Oversight + Management, Copy and Brief Management

Capri Blue, a fragrance brand renowned for their intersection of where fashion meets fragrance and infamous for their signature blue jar candles and vibrant scents, had developed a new candle collection comprised of their best-selling signature fragrances in new packaging that was an elevated version of one of their most popular collections that they needed to bring to market.

Gold bookshelf with pink high-heeled shoes, glassware, decorative jars, white vase, clock, and pink curtains.
A cozy living space corner with a pink velvet armchair holding an open magazine, a white side table topped with a gold dome-shaped lamp, decorative boxes, and artwork featuring abstract pink and white shapes, all set on a light pink rug.

Results

As a team, we created a visual direction and campaign that achieved a modern, trend-forward vision for this fresh take on an best-seller using strategic pops of color and unexpected moments of joy.

Make way for the new it girl, Mercury Iridescent. This candle has a timeless finish and features a fun pop of color.

Delivered a visual asset suite, social media content, integrated marketing content, email marketing + website content, and a collection identity system through art direction, color palettes, typography and layout.

Person holding a yellow round container with pearl-like decorations on the fingers over a display with shiny metallic objects, including a gold and red U-shaped sculpture and a multicolored glass jar, against a soft pink and beige backdrop.
A lit candle in a decorative glass jar with a reflective, holographic pattern, surrounded by three other similar jars with gold lids, all placed on a pink, ribbed surface.
A person in a pink sweater is lifting the lid off a gold and white speckled candle jar labeled "Capri BLUE". Several similar candle jars are arranged on a table, with some on a pink cloth decorated with pearl-like beads. The background shows a beige, paneled wall.
Advertisement for a new 10 oz inverted jar with a unique shape on a pink, vertically ridged background, featuring white and pink text and metallic accents.
Close-up of a white round coffee table with a gold candle holder, a decorative glass candle, a small golden ice cream dish with ice cream and a cherry, a glass with stir sticks, a pink book with a line drawing of a woman's face, and a pink armchair and fuzzy pink rug in a stylish living room.