Elegant dessert and coffee display featuring a cup of black coffee on a gold stand, a slice of layered cake under a glass dome, and assorted chocolates on a red marble table with a red velvet curtain in the background.

Reverie Roast Fragrance

OTHERLAND

Role: Creative Concepts, Creative Direction, On-Set Photo Art Direction, Stylist, Producer, Copy Oversight

Pink table with a lit candle in a brown holder on a clear, textured glass stand, surrounded by flowers, a cookie, a spoon with coffee beans, and various glassware, with pink and green decor in the background.

Otherland, a DTC candle brand whose candles transform your home into an immersive world with each fragrance and collection transporting you to another land, had developed their unique spin on a coffee-inspired fragrance. They were looking for unique visual storytelling that captured the Otherland spin on café culture.

Tasked with creating all assets to launch this limited-edition collection as well as an asset library to be utilized for future marketing needs.

A gold display stand with a candle, an orchid flower, and scattered coffee beans on it, set on a pink and white checkered table.
A geometric pattern composed of alternating square sections with pink and white backgrounds, featuring intricate maze-like lines in gray and bold dark red borders forming a continuous pattern.

Results

Inspired by the packaging and fragrance notes, a world draped in mystique and the lavish smells of an otherworldly café of your dreams to transport customers and connect them to a lush spin on their morning routine under symphonies of clinking cups, dulcet daylight, and melodic conversations.

Worked with Brand Marketing + Product Development to develop:

  • Campaign Strategy

  • Messaging and visuals that evoked the playful and quirky nature of the brand + the essence of the collection’s story

Delivered photography asset suite, social media content, Amazon PDP page design, integrated marketing content, email marketing and website content, and a collection identity system through art direction, color palettes, typography and patterns.

A decorative setup with a candle, a martini glass with a brown cocktail, a gold cocktail stirring spoon, a plate with pink and beige pastry, and a glass display cover in the background. The arrangement is on a golden stand, against a pinkish backdrop.
Glass cloche covering coffee drinks and coffee beans on a gold tray, with a pink background and red curtain.
Elegant breakfast table with pastries, candles, coffee, and pink decor.
Table setting with orange orchids on a white plate, pink and brown decor, and glassware with pink liquids in the background.