Thymes Holiday Early Buy-In + In Season Campaign
THYMES
Role: Creative Concepts, Creative Direction, On-Set Photo Art Direction, Talent Selection + Management, Stylist, Producer, Creative Brief Management, Copy Oversight
Thymes, a Minnesota-based fragrance brand most well known for their beloved just-cut forest fragrance, Frasier Fir as well as their extensive holiday offerings, was looking to expand their yearly holiday offerings as well as target growth in both their B2B and B2C holiday sales channels in the 2024 and 2025 holiday seasons.
Tasked with developing art direction, visual campaign strategy and assets for the entire 2024 and 2025 Holiday Program that encompassed 12 seasonal product collections and 140+ individual products.
Results
Tradition was a large focus for our creative strategy - leaning on traditional patterns, textures and holiday traditions with an elevated lens to bring to life the moments of the season Thymes’ Holiday Fragrances capture.
Worked with Brand Marketing Team to develop:
Campaign visual strategy that brought to life the brand’s connection to fill each moment with the warmth and joy in the scents of the season
Capture the many ways Thymes brings the holidays into your home and your traditions
Build excitement of new products + fragrances
Drive urgency in participation in their pre-season wholesale sales program
As a team, we delivered photography + video asset suite, social media content, Amazon PDP page design, integrated marketing content, email marketing and website content, and a collection identity system through art direction, color palettes, typography and patterns.
