Outdoor Oasis Collection
THYMES
Role: Creative Concepts, Creative Direction, On-Set Photo Art Direction, Stylist, Producer
Thymes, a Minnesota-based fragrance brand rooted in creating connection through beauty and fragrance, was adding a new product category to their portfolio and was looking to launch a new collection of outdoor candles.
Tasked with developing art direction and strategy for the framework of the launch that included a new product category and a new fragrance, that evoked the sense of an outdoor oasis that the Thymes customer could see in their lives while also eliciting an aspirational setting. Our team was also asked to create all assets to launch the collection in an omni-channel campaign.
Results
Leaning on the joy and richness nature’s greenery, the smells of fresh garden herbs, the sounds of gathering and the glow of a candle to create an outdoor oasis, we created the perfect backdrop for Thymes’ latest launch.
Worked with Brand Marketing Team to develop:
Campaign messaging and visuals that represented the brand’s connection to nature
Educated the consumer on outdoor candles + fragrance experience
Inspired gathering outdoors to drive urgency in sales for this new category product launch
As a team, we delivered photography asset suite, social media content, Amazon PDP page design, integrated marketing content, email marketing and website content, and a collection identity system through art direction, color palettes, typography and patterns.