THYMES

Thymes, a Minnesota based fragrance brand rooted in creating connection through beauty and fragrance, was adding a new product category to their portfolio and was looking to launch a new collection of outdoor candles.

Tasked with developing art direction and strategy for the framework of the launch that included a new product category and a new fragrance, that evoked the sense of an outdoor oasis that the Thymes customer could see in their lives while also eliciting an aspirational setting. Our team was also asked to create all assets to launch the collection in an omni-channel campaign.

Role: Creative Concepts, Creative Direction, On-Set Photo Art Direction, Stylist, Producer